Mary Kay has a specific corporation philosophy. The strategy is "Do unto others as you would have them undo to you." This philosophy creates an atmosphere of teamwork, respect for others and creating relationships based upon trust, honesty, and caring (Mary Kay). Mary Kay has a set of specific values. Their optimal goal is to create a reality where both the consultant and the customer feel important and recognized. The company has a foundation of values and principles that depend on a team of consultants and customers. No single person can operate the company alone.
The company of Mary Kay was founded on September 13th, 1963 in Dallas, Texas by Mary Kay Ash. The company started off with $5,000 and transformed over fifty years into a billion dollar company. The first headquarters was a five-hundred-square-foot store in Exchange Park, a large bank and a complex of office-buildings in Dallas (Camerius 1).
Mary Kay was not always doing well for a company. Camerius analyzes in his case study the issues Mary Kay's Marketing Plan had.
The case study is broken down into several parts: what Mary Kay is, the history of Mary Kay, the company issues Mary Kay had during the 1980's and the techniques they have used to combat against the decline in sales.
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