The strategy of the company was based on the "Mary Kay Marketing Plan." This plan was put into place and forced the beauty consultants to sell skin care products out of their home. They were supervised and looked over by a sales director. This design was help avoid any mistakes the consultants would make. Consultants were encourages to recruit consultants under them. Consultants were self-employed as they had to sell the products to the consumers. Overall, this marketing plan was to support and the independent sales contractor. When a consultant excelled in sales, recruiting, or leadership, they would be rewarded with awards and prizes. This marketing plan also included seminars and training for the consultants. (Camerius 4).
Consultants were supposed to emphasize and create personal relationships with the customers.
Despite the efforts that the corporation used to build and create for their corporation, they still had larger issues with the company.
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