Traditional Media Vs. Social Media

Since then, Mary Kay has become a billion dollar corporation. The company had over come its decline in sales by revamping their marketing and public relations strategies.

My response to Camerius's case study and Lutrell's book Social Media is that the self-promoting and self-selling business of Mary Kay has went through the transition of using traditional media to using social media. Consultants are no longer relying on traditional media to promote Mary Kay. Instead they are relying on using social media.

Last year, my sister Megan joined the make-up business Mary Kay.

Throughout the last few months, she has insisted that I join her team and start selling Mary Kay. I have yet to cave in and join her team. Rather than selling the make-up, I have been tracking how she and other beauty consultants promote their Mary Kay products and themselves.

Mary Kay still sends out magazines to the consultants and to the customers that feature new and popular products.They also send out thank-you cards and other types of cards to the consultants and users.

Compared to decades ago, the use of traditional media is dying out. Social media is the primary use for the company. Megan heavily uses social media to promote Mary Kay. Megan uses Facebook as her primary website to promote Mary Kay. She stays in contact with the other consultants through a Facebook page. Everyday she posts to her Facebook about her Mary Kay website. She shares her passion for the company, new deals that she is offering, and information on new products. She sets up events and consultations with customers through Facebook. She also uses the Mary Kay website and her phone to contact customers and other consultants. She seems to  be doing quite well as she has been an avid consultant for two years now.

Due to the advancement of technology, there has been a strong shift in using traditional media to using social media. Consultants rely on the social media to further expand their business and to create new relationships with customers.

As technology changes, I am curious to see how Megan will promote Mary Kay in the future and what other case studies will be done on the company.